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Handcrafted in Italy by Master Artisans - Curated in Los Angeles Handcrafted in Italy by Master Artisans - Curated in Los Angeles

The Via Orefici Journey I Our Story

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Where Heritage Meets Modern Elegance

Bringing the artistry of Italy’s bottega orafa tradition to women who value authenticity, beauty, and timeless sophistication.

Via Orefici Jewelry was founded in Los Angeles by Italian goldsmith Antonella Rossi (Antonella Carlevaro Rossi), whose journey began in her family’s boutique on Genoa’s historic Via Orefici, the Goldsmiths’ Street.

After moving to the United States, Antonella felt inspired to carry forward her family’s legacy and reimagine how to share the craftsmanship she had learned and loved in Italy. Rooted in this heritage, she brings the artistry and soul of Italy’s bottega orafa, traditional goldsmith workshops, into a modern context.

Antonella Rossi, Founder & Curator

Today, Via Orefici reflects the Italian spirit of everyday elegance and the authenticity of goldsmith artistry, expressed through fine jewelry created for modern, confident women. Each piece is designed to celebrate individuality, beauty, and self-expression.

Each Via Orefici collection includes designs created or curated by Antonella and handcrafted in Italy by master artisans using solid 18-karat gold and natural gemstones. The collection is discovered through private viewings, curated gatherings, and a select online edit — offering a thoughtful and personal approach to fine jewelry.

Via Orefici. A personal collection of Italian fine jewelry

Via degli Orefici street sign, Genoa, Italy.