The Via Orefici Journey I Our Story
Via Orefici Jewelry was founded in Los Angeles by Italian goldsmith and designer Antonella Carlevaro-Rossi, whose journey began in her family’s boutique on Genoa’s historic Via Orefici — Goldsmiths’ Street. Rooted in this legacy, Antonella carries forward the art of Italian goldsmiths, practiced in her own workshop, with a modern vision.
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After moving to New York with her husband years ago, Antonella was inspired by her own experience as a woman navigating new ways of shopping and self-expression. She reimagined how to share the craftsmanship she had learned and loved in Italy, envisioning jewelry for discerning women that blends centuries-old traditions with contemporary sophistication — crafted with passion and artistry in Italy’s goldsmith workshops by master artisans using techniques passed down through generations.
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Today, Antonella creates and curates Via Orefici Jewelry, with each piece designed or personally chosen by her, then handcrafted in Italy’s botteghe orafe — traditional workshops where heritage and craftsmanship endure. The collection embodies authenticity, elegance, and enduring style, shared through private appointments, curated events, and a select online edit — a vision of smart luxury, where authentic Italian craftsmanship is offered with transparency and integrity.
Photograph: Via degli Orefici street sign, Genoa, Italy.
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