The Via Orefici Journey | Crafting Italian Elegance

Via Orefici was born from a desire to offer something rare: jewelry that blends Italian artisan heritage with modern individuality, crafted to be worn every day or on special occasions, and cherished for a lifetime.

Named after the historic Goldsmiths’ Street in Genoa, where founder and goldsmith Antonella Carlevaro-Rossi once owned a jewelry boutique and workshop, a family business, the brand honors a tradition of craftsmanship where each piece is made by hand, with passion and purpose.

After relocating to the U.S. and establishing a new life in New York and then Los Angeles, Antonella returned to her craft with renewed focus. She created Via Orefici as a personal and curated project, with a clear vision: to bring the spirit of the Italian artisan workshop to a discerning client through pieces that are refined, expressive, and enduring.

The result is a collection of jewelry that tells a story of origin, artistry, and individuality for women who value meaning, elegance, and timeless design.

While every piece is crafted in Italy, Via Orefici is based in Los Angeles, offering a personalized experience through private appointments, curated events, and thoughtful service in Los Angeles, New York, and Miami.