Jewelry, Craft, and Finding the Right Moment

A Journey Back to My Roots

I am Antonella Rossi, founder of Via Orefici Jewelry. My path has been shaped by many roles — goldsmith, designer, wife, mother, Italian living abroad — and by a deep connection to the traditions of my family’s workshop in Genoa. And a small curiosity about me: I miss skiing in the Italian Alps, where I spent many winters growing up.

The idea for Via Orefici had been with me for a long time — quietly present, always meaningful. Like many things made with care, it needed the right moment.

My story began in Genoa, in the artisan district of Via degli Orefici — Goldsmiths’ Street — where my father had a jewelry boutique and workshop. It was a family business, and over the years I refined my skills as a goldsmith and designer, eventually taking over the boutique. I learned to appreciate not only the beauty of fine jewelry, but also the discipline, tradition, and precision behind every piece.

Later, I moved to New York with my husband, and soon after we welcomed our two children. I dedicated many years to raising my family and staying active with volunteer work for non profits. I continued to collaborate with Italian artisans and design pieces along the way, always carrying with me that early love of craftsmanship.

The idea of creating my own brand was always there, but the timing wasn’t quite right. It wasn’t until later that I felt ready to shape Via Orefici with clarity and purpose.

In the meantime, our family had moved to Los Angeles. Like many, I faced unexpected delays during the pandemic, which slowed the brand’s early momentum. But the vision never changed. Over time, I developed the collection, refined the details, and shaped Via Orefici into what it is today.

Every summer, I spend time in Italy — part business, part vacation. Walking through the same streets where I once lived and worked, and visiting the workshops that continue to handcraft my designs, always strengthens the connection between my past and the work I do today.

Via Orefici reflects everything I value: heritage, integrity, beauty, and intention. I work to create jewelry that feels lasting and personal — made by hand, rooted in tradition, and chosen with care.

It is more than a creative project — it is both a return to where I began and a new chapter I am proud to share.

Thank you for being part of this journey.

— Antonella

Photograph: On Ponte Vecchio in Florence, beside the statue of Benvenuto Cellini — one of Italy’s most celebrated Renaissance goldsmiths.