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Our story

Handmade with passion, attention to detail, and high-quality craftsmanship, Via Orefici Jewelry is a timeless, contemporary, and elegant jewelry line that reflects the brand’s values and commitment to excellence, while also celebrating the unique style and personality of the women who wear it.

Via Orefici Jewelry was born from a deep passion for luxury artisanship and a strong connection to the Italian goldsmith's tradition, history, and culture. It was founded in Los Angeles in 2019 by Antonella Carlevaro, a second-generation Italian goldsmith and designer who owned a jewelry boutique in Italy, a family business established in 1962 and well-known for handmade and bespoke pieces.

Our MissionTo create exquisite artisan jewelry that celebrates the unique style and personality of the women who wear it. We are committed to luxury craftsmanship, creativity, sustainability, and timeless value. We aim to create jewelry that showcases quality, beauty, and character, crafted to be enjoyed for years to come and passed down as a testament to its beauty.

 Our founder’s expertise, creativity, and passion for jewelry design and high-quality artisanship have been instrumental in shaping Via Orefici brand's identity and dedication to excellence. Our collections are handmade by independent goldsmiths in Italy, using the finest 18-karat gold,  natural gemstones, and traditional luxury-making techniques passed down through generations. Italy has a rich history of producing exquisite jewelry renowned for its quality, beauty, and craftsmanship; Italian independent artisans specialize in creating unique and custom pieces, which are only available through their artisan workshops or local jewelry boutiques.

 Inspired by nature's most celebrated metal, gold in all its dense, soft brilliance, Via Orefici Jewelry reflects a passion for beauty, style, and elegance, combined with a creative edge and an understanding of the metal's aesthetics. The collections are a tribute to gold's beauty, strength, malleability, and sensuality, and each piece is meticulously crafted to showcase these qualities.

We  partner only with hand-picked artisans who work with attention to detail using traditional goldsmith techniques, such as hand-forging and lost-wax casting from handmade wax models, and crafting each Via Orefici Jewelry to be enjoyed for years to come. The use of reclaimed and refined gold promotes sustainability while reducing the demand for newly mined gold. 

 Working directly with our artisans, we can customize our jewelry to our clients' desires and create truly unique pieces. Please visit our "Bespoke Jewelry" page for more details.

We are dedicated to providing our customers with an exceptional experience and unparalleled customer service, and we strive to exceed your expectations.

I love offering my clients the luxury of Italian artisan jewelry, and empowering them with unique pieces that celebrate their individual style and personality.” Antonella Carlevaro Rossi, VOJ founder 

Giving back: At our boutique and pop-up events, we donate a percentage of our sales to a non-profit organization that aligns with our values. Your support not only helps us to grow, but it also makes a positive difference. Thank you for joining us in this mission!