Our story

A jewelry line focused on luxury craftsmanship and timeless designs, Via Orefici Jewelry is meticulously handmade, with passion and attention to detail, by skilled artisans in Italy using 18-karat gold and natural gemstones. The collections reflect the brand's values and commitment to excellence, and aim to empower the women who wear Via Orefici to celebrate their unique style and personality with our exquisite pieces.

"Jewelry is a personal adornment that tells a story without words"

Via Orefici Jewelry was born out of a passion for the luxury artisanship and a deep connection to the rich tradition, history, and culture of the Italian goldsmiths. "We are dedicated to bringing our clients the beauty, sophistication, and timeless elegance of authentic Italian artisanship."

Founded in Los Angeles by Antonella Carlevaro Rossi, a second-generation Italian goldsmith and designer, Via Orefici Jewelry carries on the legacy of Antonella’s jewelry boutique in Italy, a family business established in 1964 and well-known for its handmade collections. Antonella's vision is to uphold the tradition of exquisite craftsmanship and provide her clients with high-quality artisan jewelry. “I am committed to luxury craftsmanship, Italian creativity, and timeless designs, and my goal is to create jewelry that embodies exceptional quality, beauty, and character, and that will be cherished for years to come."

“I love offering to my clients the luxury of Italian artisans-made jewelry” Antonella Carlevaro Rossi, founder.

Italy has a rich history of producing exquisite jewelry, and Italian skilled artisans specialize in designing and creating unique, beautiful pieces, which are typically only available through their artisan workshops or local jewelry boutiques. At Via Orefici Jewelry, we take pride in making the high quality of these beautiful pieces available to our clients. Our founder's expertise, creativity, and passion for jewelry design and craftsmanship have been instrumental in shaping the identity of the Via Orefici brand and our commitment to excellence. Each piece in our collections is meticulously handmade by selected independent goldsmiths using the finest 18-karat gold, natural gemstones, and traditional luxury-making techniques, such as hand-forging and lost-wax casting from handmade wax models.

Inspired by nature's most celebrated metal, gold in all its dense, soft brilliance, Via Orefici Jewelry reflects a passion for beauty, style, and elegance, combined with a creative edge and an understanding of the metal's aesthetics. The collections are a tribute to gold's beauty, strength, malleability, and sensuality, and each piece is meticulously crafted with attention to detail to showcase these qualities and to be enjoyed for years to come. Through the direct collaboration with our artisans, we can customize our jewelry according to our clients' desires, resulting in truly one-of-a-kind pieces. For more information on our bespoke jewelry options, please visit our dedicated page, and kindly note that due to the handcrafting process, the delivery time for customized pieces is approximately 4-6 weeks. We assure you that the wait will be well worth it.

As part of our commitment to sustainability, we prioritize the use of reclaimed and refined gold whenever possible. By reducing the demand for newly mined gold, we actively promote a more environmentally friendly approach to jewelry production. Working directly with the skilled artisans who bring our jewelry to life, many of whom we have known for years, we are able to offer our clients high-quality Italian handmade jewelry at an exceptional price and value that is rarely found elsewhere. This direct collaboration allows us to maintain an unwavering focus on detail and craftsmanship, ensuring that each piece is meticulously crafted to perfection. In conclusion, we provide our valued customers with an exceptional experience and customer service and we are committed to surpassing their expectations.

Your trust is of the utmost importance to us, and we are truly honored to be a part of your journey to discovering and cherishing exquisite jewelry.

Giving back: At our boutique events, we donate a percentage of our sales to a non-profit organizations that aligns with our values. Your support not only helps us to grow, but it also makes a positive difference. Thank you for joining us in this mission!